The Solution is Jangula (internet present)

DJ Lesson #7 + DJ Needles + Jangula at Lit Lounge

{$106.00/$663.88}

How do normal citizens become fans of your band? For an indi band back

in the pre-napster era, word of mouth, flyers, and stickers were pretty much the

only method to get your music out. The rate of accurate information transaction

were not perfect. Some will forget the name of the band, some will forget the name

of the venue your band is playing, some will simply forget the TIME you are

playing. This transaction is crucial for those fans who aren’t your friends, your

first true fans.

^

Jangula is a band I heard through word of mouth. If I haven’t known the drummer,

I wouldn’t been able to catch them live yesterday.

I had one big problem with this band. Their internet present was sloppy. Check

out their myspace. The picture is not put up right, texts are all over the place, and

the background is a plain white color background. I can’t really tell from one show

how serious they are with their musical career, but the impression I get from

myspace is very unprofessional. Most bands list their tour dates on myspace.

Jangula does not even have that.

^

The reason I stress the internet present is because our generation of music listeners

no longer rely on flyers and stickers to get information about a band. All the

information we need should be on the internet. This is what we are used to

and what fans are used to. The better you understand how your fans

communicate, the easier it will be for fans to understand you.

 

All You Need to Know About the Music Business by Donald S. Passman

All You Need to Know About the Music Business by Donald S. Passman $40/$106.08

About a year ago, I didn’t know what to do with my life. But luckily, I’ve met good

guidance from then. A couple of months ago, my desire to pursue a career in the music

business grew. But I didn’t know where to start. I think this book is a good way to start.

^

If you know which field in the music business you want to get involved, this is not a book

for you. There is no tip on how to become a better manager, promoter, or agent. This

book simply tells you the BUSINESS OF MUSIC. The book focuses on two sub topics. The

first is the type of jobs involved in the music business. And the second is how money

flows in music. The book is in the MUSICIAN’S Point of View.

^

The really helpful information on this book were the ways on how to choose your team.

There is an online directory for all the music managers, promoters, lawyers, and

business managers. When I was looking for a job in New York, I couldn’t get a job from

looking at the job listing sites. I knew I had to do something different. I went on

Allaccess to find me a promoter and lawyer I could work for. I ended up working for an

entertainment lawyer. This book is filled with small tips like these. The most interesting

section was the record deal. I always thought a band’s contract with a major record

company is better longer. It’s quite the opposite. You need to view every album as an

investment. I wish every album could be a great commercial success, but it simply

doesn’t work like that. When record companies invest in a record, they want their

investments returned plus profit. When your first album doesn’t make a profit, you are

obligated to make another album to recover the investment of your first album.

But if you make another DOG album, well you just get bigger in debt with your

record company. The book talks about other situations where you actually create a

commercial successful album, but don’t see much of that profit due to the BUSINESS

of music.

^

The book tells you to think smart when it comes to money. For ages, record companies

were messing with great musicians. The only way to secure your next disaster is doing

nothing for yourself. Reading this book won’t guarantee fame, but it will save your ass

from tough situations.