How do normal citizens become fans of your band? For an indi band back
in the pre-napster era, word of mouth, flyers, and stickers were pretty much the
only method to get your music out. The rate of accurate information transaction
were not perfect. Some will forget the name of the band, some will forget the name
of the venue your band is playing, some will simply forget the TIME you are
playing. This transaction is crucial for those fans who aren’t your friends, your
first true fans.
Jangula is a band I heard through word of mouth. If I haven’t known the drummer,
I wouldn’t been able to catch them live yesterday.
I had one big problem with this band. Their internet present was sloppy. Check
out their myspace. The picture is not put up right, texts are all over the place, and
the background is a plain white color background. I can’t really tell from one show
how serious they are with their musical career, but the impression I get from
myspace is very unprofessional. Most bands list their tour dates on myspace.
Jangula does not even have that.
The reason I stress the internet present is because our generation of music listeners
no longer rely on flyers and stickers to get information about a band. All the
information we need should be on the internet. This is what we are used to
and what fans are used to. The better you understand how your fans
communicate, the easier it will be for fans to understand you.